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BANDAI NAMCO Entertainment Europe levels up customer knowledge with Product MDM

Leading publisher and developer of entertainment content selects Orchestra Networks’ EBX5 to support important customer experience initiative

Lyon, France – February 23rd, 2016 – Orchestra Networks, a leading multi domain Master and Reference Data Management (MDM/RDM) solution provider, today announced that BANDAI NAMCO Entertainment Europe, leading global publisher and developer of entertainment content, has selected Orchestra Networks’ “EBX5” software to manage its master data.

With the company’s portfolio including video games on all platforms as well as merchandise, video and music content targeting all kind of audiences, BANDAI NAMCO Entertainment Europe needed a master data management platform that would help ensure accuracy and consistency across its network of product data.

This data will be used by the company’s business applications such as its Customer Relation Management and Loyalty program. By combining program user information with accurate product master data, BANDAI NAMCO Entertainment Europe will be able to provide unique experiences to its Customers based on their usages.

About BANDAI NAMCO Entertainment Europe

BANDAI NAMCO Entertainment Europe S.A.S. part of BANDAI NAMCO Holdings Inc. is a leading global publisher and developer of interactive content for all platforms including all major video game consoles and PC, with marketing and sales operations in 50 countries across Europe, the Middle East, Africa and Australasia.  The company is known for creating and publishing many of the industry’s top video game franchises, including PAC-MAN™, TEKKEN™, SOULCALIBUR™, NARUTO™, NARUTO SHIPPUDEN™, Dragon Ball®, GALAGA™, RIDGE RACER™ and ACE COMBAT™. For more information please visit www.bandainamcoent.eu

About Orchestra Networks

Orchestra Networks helps organizations manage their most important data, whatever that may be. We provide a software solution that lets users manage, govern and share any and all data assets, including master data, reference data and metadata, because we know that effective data management often requires more than a point solution. For over fifteen years, Orchestra Networks has focused on providing a multidomain data management solution so flexible that it can manage data needs you may not even have thought of yet. For more information please visit www.orchestranetworks.com