Multidomain MDM pure-play attains Challenger status for MDM of Product Data and remains the only Visionary for MDM of Customer Data
Last week, Gartner published its Magic Quadrants for customer and product master data management solutions. We’re excited to report that we are now a Challenger in MDM of Product Data Solutions and remain the only Visionary in MDM of Customer Data Solutions. As the only pure-play vendor in both quadrants with the same product, our momentum is another proof point that a single-software, multidomain approach to master data management makes sense. Instead of a portfolio of domain-specific master data management platforms, tools and applications, we sell one product: EBX5. This means customers don’t have to navigate a complex menu of offerings (and licensing models) for each domain and then figure out how to get everything to work together properly. With EBX5, our customers have just one place to manage as many domains of master and reference data as the want. This simplicity also benefits our customers in a different way. Because we have only one product, our team has only one outlet for their passion, creativity and innovation in the data management space. This focus helps drive innovation across the entire master data management lifecycle. And, naturally, our customers are the prime beneficiaries of this innovation. To wit, in just the past two years, our product team has extended the remit of master data management by adding capabilities that have enabled our customers to:
- Integrate MDM into their data governance programs,
- Accelerate adoption with situation/role/user specific MDM applications,
- Facilitate self-service hierarchy management for BI/big data use cases, and
- Measure quality and performance of their MDM program
And of course there’s all the improvements we’ve made across the board in data quality, workflows, integration (Hyperion, Salesforce, etc), and more. We’re continuing to build on this momentum and excitement with more innovation. Early next year we’ll be releasing EBX version 5.7. Version 5.7 brings a whole host of exciting capabilities that we unveiled during October’s Customer Advisory Board meetings. We’ll be sharing more news soon, so stay tuned.
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